INCI: Calcium bentonite
COUNTRY OF ORIGIN : MOROCCO 

The name is derived from its first use for fulling - an ancient process where 'Fullers' (cloth makers) used Fullers Earth to absorb and remove oil and dirt from wool so it could be made into cloth.

Known as Multani mitti in Hindi, fullers earth is a highly absorbent substance commonly used as a cleanser to absorb and remove all types of oil, dirt and grease.